Let Your Work Do the Talking

Welcome to the 115th edition of “In Touch”. As always, I would love to continue the conversation so please hit reply and let me know what you think.

Story of the Week: “Let Your Work Do the Talking"

I recently saw two short videos that were powerful enough to keep my attention and stop me from scrolling.

The first showed a huge, powerful dog – one of those breeds that, if untrained, can cause chaos and fear in everyone who sees it – sitting calmly in the middle of a bustling public space. Crowds of people walked by, music played and there was noise all around. The dog remained as still as a statue for at least half a minute.

Then, following just one command from his trainer, who was by now some distance away, the dog stood up and ran to him. No barking. No pulling. No drama.

At that moment, the trainer looked straight into the camera and said, “If you want your dog to behave like this, contact me.”

That was it. No flashy graphics. No self-praise. Just value, demonstrated in 60 seconds.

And just like that, I wanted to know who he was and what he charged.

In the second video, a business coach was explaining to a class how to introduce yourself with confidence and clarity. He corrected a pilot, telling him, “Don’t say ‘I have 5,600 flight hours.’ Say ‘I have close to 6,000 flight hours.’ “Don’t say ‘I’ve been in this business for 10 years.’ Say ‘I’ve spent over a decade mastering this industry.’”

Tiny tweaks. Big impact. He didn’t just give advice; he let you hear the difference and made you want to level up there and then.

In both cases, the video creators don’t chase attention. They command it.

How? By showing what they do. They reveal their process. They solve a problem in real time. And they do it with such clarity, precision and authority that the only logical next step for the viewer/listener is to think: “I want to work with him.”

Compare these to so many other online videos, full of vague statements, recycled quotes, abstract gestures and filler content wrapped in fluff. They may get likes but they don’t get clients.

Here’s the point: Your work should speak louder than your voice.

Whatever your profession, you should ask yourself:

• Am I truly good at what I do?
• Can I demonstrate it in a way that helps someone – even before they pay me?
• If a stranger watched me for 60 seconds, would they say: “That’s who I need”?

If the answer to any of the above is “no”, you don’t need a new script. You need a new lens.

The best creators aren’t creating content. They’re creating certainty and trust. That is what turns views into value and value into business.

Maybe it’s time to let your work do the talking.

Words of Wisdom

“Well done is better than well said.” Benjamin Franklin

A Question to Ponder, dear friend.

Do you agree with the well-known saying “Actions speak louder than words”? How have you incorporated it into your leadership/management style?