Michael’s very first best-seller, this book is ideal for those readers who wish to make a positive impact on the world, on others around them, or even on themselves. You’d be amazed at just how many obstacles build up around ourselves without realising! By using his unique story-telling technique, Michael takes you on a journey through twenty-six ways of boosting both your business and your life. By blending elements of customer service and sales, along with relatable human concepts, and thus transforming them into much stronger concepts than each alone, Michael explains exactly how important it is to differentiate yourself in today’s incredibly competitive market. The objective here is to help the reader to absorb Michael’s knowledge, which he has accumulated over his entire life’s experiences, within each of his roles. The application of these messages is vital to achieving the goal of both personal and professional success in all capacities.