Jul 02, 2019

The 7 Characteristics of Global Audiences

Stand Up, Stand Out
Online Course
Studio recording

Theory precedes practice. And this applies almost everywhere.

Want to become a doctor? 12 to 15 years of university time.

“Theory precedes practice” also applies to games too. When I was a kid, I used to love playing the board game “Risk” with my friends. One thing was a certainty each and every time we played: they beat me, every single time.

Then something changed. I invested time in reading the game’s instructions. Learning its strategies, and understanding its missions became my number one mission. At that point, I realised what tactics my friends were deploying, and I was better able to effectively counter them, at least most of the time. What I learned was how to read their intentions and respond to them accordingly. Not only was I knowledgeable, and prepared, but my preparation instilled confidence in me.

The outcome: I saw myself winning at Risk, at least one game out of every two played.

The game changer was that I took time to truly understand the context and the rules of this particular board game and at the same time I improved my odds of success.

This holds true, not only for doctors and for Risk, but for any game, including the public speaking “game”. Knowing your audience, helps you to address their needs, interests and desires. Same as a game of Risk, public speaking has its own set of “rules”.

In the video that follows, I set forth seven of these “rules”, as I have observed and absorbed them (in the last 20 years) as a result of both immersing myself in both theory – by reading books and enrolling on online courses similar to this one – and in practice – by addressing audiences in over 21 countries.

Have a presentation coming up? Need guidance? This online product can act as your digital mentor and coach.